1. Information We Collect and How We Collect It

We collect two main types of information:

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A. Personal Information (Voluntarily Provided)

This is information you voluntarily provide to us when interacting with the website via forms, applications, or communications.

• Contact Data: Name, Email, Phone Number, collected via contact forms, commercial service requests, and newsletter sign-ups.

• Trade Account Data: Business Name, Address, VAT Number, and Contact Details, collected via the Trade Partner Program application.

• Payment Details: Collected during event bookings or online purchases (if applicable). Processed securely by third-party payment providers (we do not store your full card details).

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B. Usage and Technical Data (Automatically Collected)

When you visit our site, our hosting platform and analytics tools automatically collect data about your device and activity.

• Log Data: IP address, browser type, device information, access times, and the pages you viewed.

• Cookies and Tracking: We use cookies (small data files stored on your device) to analyze trends and remember preferences. You can control cookie settings in your browser.

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2. Why We Collect This Information

We collect and use your personal information for the following purposes:

• To Fulfill Services: To process event bookings, manage your trade account, and respond to your specific inquiries (e.g., commercial landscaping quotes).

• To Improve the Website: To analyze usage patterns (e.g., which plant guides are most popular) and continually improve the website's functionality and design.

• Marketing and Communication: To send you our email newsletter with gardening tips, event invitations, and special offers if you have explicitly opted-in.

• Security: To maintain the security of our website and detect and prevent fraudulent activity.

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3. Sharing Your Information with Third Parties

We do not sell, rent, or lease your personal information to third parties. We only share data in the following limited circumstances:

• Service Providers: We share data with trusted partners who perform essential functions on our behalf, such as the hosting platform, email marketing services, and payment processors.

• Legal Requirements: If required by law, we may disclose your information to comply with legal processes or protect our rights.

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4. Your Rights and Choices

Depending on relevant privacy legislation, you may have the following rights:

• Right to Access: To request a copy of the personal data we hold about you.

• Right to Rectification: To request that we correct any information you believe is inaccurate.

• Right to Erasure: To request that we delete your personal data, subject to certain legal obligations.

• Right to Object/Withdraw Consent: To withdraw your consent for us to use your data for marketing purposes (you can usually unsubscribe via the link in our emails).

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To exercise any of these rights, please contact us using the details provided in the General Business Information section.

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5. Data Collection for Minors

Our website and services are not intended for or directed at children under the age of 16. We do not knowingly collect personally identifiable information from children under this age.

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6. Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will notify you of any changes by posting the new policy on this page and updating the "Last Updated" date.

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Last Updated: 01/12/2025